| Travel and tourism are among the Internet's largest | | | | easily recognized and include the improved guest |
| businesses and as a result of their continual growth | | | | services from the initial online contact, the immediacy |
| and their recognition of the hectic pace of many of | | | | of the reservation process, the ability to view, select |
| their customers who have little time to go to their | | | | and book their choice of rooms, the instant |
| travel agents to make plane or hotel reservation, many | | | | confirmation at any hour of the day or night every day |
| of these businesses have looked at ways to facilitate | | | | of the year and their personal information does not go |
| their registration process. The answer they have found | | | | through a third party. |
| is relatively new online reservation software, which is a | | | | The hotel also benefits from this system because it |
| much simpler method for travelers to find and reserve | | | | requires less personnel involvement, increases direct |
| plane or hotel reservations. | | | | sales and instant purchases and improves customer |
| Clients have also found this system to be very easy | | | | satisfaction. This system also manages guest billing, |
| and secure, they just have to select their choice of | | | | room analysis, revenue analysis as well as distributing |
| flights and or hotel/motel, view the pricing the rooms, | | | | last minute rates to the Internet, travel agents and |
| and room availability, make a choice and then enter | | | | corporate clients. The online access also allows travel |
| their personal information and click the mouse. Their | | | | agents to book directly on the website and also |
| reservation is instantly confirmed and then they also | | | | provides the opportunity for hotels and motels to |
| receive an automatic thank you email from the agency | | | | promote Last Minute Hot Deals to clients and travel |
| with whom they made the reservation. | | | | agents. |
| The many benefits of this system for the travelers are | | | | |