The Rise of UK Hotel Chains

Millions of British people will have experienced bed andhotels are able to cut prices for advance bookings by
breakfast accommodation at some point in their livesaround 50% and guests able to book well in advance
and most will know that the stereotypical days of strictcan often enjoy even greater savings.
landladies, nylon sheets and clunky plumbing are over.Those travelling in small groups, especially with children,
Thankfully, the dated establishments and mediocrecan take advantage of the family rooms often
service of the good old 'B&B' have beenavailable in custom-built budget hotels. Again, the Bed
refurbished with a more attractive, competitive& Breakfast has struggled to compete, as many
approach.B&Bs are traditional houses, where space for
Bed & Breakfasts and guest houses originallyextra beds in a room is generally not an option. Budget
proliferated in places where the working classes tookhotels often incorporate sofa beds and are paid for by
their holidays, largely British seaside resorts, althoughroom, allowing a family to stay for the same price as a
they also became firm favourites with businesscouple.
travellers, and many are still going strong. However,Furthermore, in 2007 revised regulations were
changes in the hotel market over recent years haveintroduced, demanding stringent new standards. Many
sounded what many see as the death knell forB&Bs could no longer advertise in their local
countless Bed & Breakfast establishmentsaccommodation publications if they were unable to
throughout the country.meet these.
Although Britain's B&B's continually strive to offerFor many guests, in particular the business traveller,
value for money, they are rarely able to compete withswift check-in and check-out are important. With UK
the relative newcomers to the market - the UK hotelhotel chains, securing special offer rates by paying
chains. With the advent of these chains came theonline in advance makes for a speedy check-in, plus
beginning of a new era. Holiday-makers and businessno need to check-out. Taking this concept a stage
travellers alike were suddenly offered fresh choices.further, one chain has already introduced self-check-in
En suite became the affordable norm, rather than aat five of its hotels across the UK. However, guests
facility only for those with bigger budgets, pushing theopting for Bed & Breakfast establishments need
shared bathrooms of many a Bed & Breakfastto read the small-print about checking in and out.
into the shade.As B&Bs are often run alongside the owners'
In a bid to win over former guests of B&Bs whilstdomestic arrangements, many are unable to allow
also tempting those accustomed to staying in morecheck-in before late afternoon and then require
up-market hotels, the UK hotel chains began a hugecheck-out mid-morning. Again, because of their
campaign to cut prices whilst still delivering high levelscorporate domestic teams, the UK hotel chains are
of service. Two chains in particular, currentlyable to offer a broader timescale and guests are
accounting for around 60% of the budget hotel marketgenerally welcomed early/mid afternoon and not
between them, are engaged in fierce competition to berequired to check out until midday.
the market leader. In 2008 one of these chainsThere can be no doubt that the arrival of budget
opened, on average, a new hotel every nine days,hotels has dealt a hefty blow to the Bed &
bringing its total to over 350, whilst its rival trumped it,Breakfast trade. In spite of the current economic
claiming more than 530, including several in high-profileclimate, one particular budget chain is continuing to push
locations.forward with its development programme, opening a
Price is the key factor in the budget hotel chainfurther 36 hotels this year alone.
market. Whilst the Bed & Breakfast can offer aWith new hotels arriving in such firm favourites as
warm welcome, local knowledge and a double roomBlackpool, Scarborough and Bournemouth, the humble
for around 50 GB pounds per night, it has struggled inseaside Bed & Breakfast is finding it even harder
the price war of recent years, unable to compete on ato compete. Yet the British B&B will always have
regular basis with the UK hotel chains' special offersit followers, resisting the temptation of the budget hotel
and advance booking tariffs. Their growing corporatein favour of the Full English and chatty check-out,
power means that, although average room priceshappy to ignore any strange noises from the taps.
match those of Bed & Breakfasts, the budget