Student Housing - A Niche Market - The "Echo Boomers" are off to College

A confluence of trends in higher education are makingof the climate. Second, while you may have a paper
student housing a potentially lucrative environment toassessment of the demand for housing at a school, if
park your real estate investment. While it's potentiallythat demand has already been met, then buying more
lucrative, it has its own unique mix of circumstancesrental property in a crowded space isn't terribly wise;
and setbacks, and you should be aware of them, andtake some time to do some scouting around. Even
take measured steps into this market before sinking amore so, take the time to park your car on campus
lot of funds into it.and do some scouting around on foot, and on the local
First, the positives: Across the country, universitybus system, to figure out where the places students
enrollments are increasing, and increasing fast. Thehang out are, and where conveniently located housing
children of the baby boomers, the so-called "echo"should be". This will give you a good feel for what to
boomer" or "millennial" generation. This is a generationlook for in the local market.
that already represents one third of the US population,Students want something within walking distance of
and spends over 170 billion per year of their own andcampus. Other features that are considered essential
their parent's money, and they're just cresting on theirare a place to park their car; covered parking is prized,
way through the demographic surge going to college. Inespecially on campuses in the Midwest and Northeast.
general, an echo boomer is a child born between 1982Being able to get Internet access is important; talk to
and 1996; we're seeing the first wave of them headthe local telco or cable provider to make sure that this
through school now.can be added in.
While enrollments are up, a lot of state colleges areIf you went to school in the 80s or 90s, you may not
dealing with tighter budgets, and a greater demand inhave much of an appreciation for what a modern
their facilities and spaces. With the growing demandcollege student expects out of off campus housing.
for on campus facilities for activities and teachingNewer construction is better than older, amenities like
spaces, they're knocking down the old dormitories,an exercise room, a pool or a sauna are considered
while enrollments are rising. For schools withoutselling points, and nearly anything you'd put into a high
enrollment caps, the campuses are waiting for theend home can be used as a market differentiator.
private sector to pick up the housing slack, and it'sIndeed, if you're doing the "buy your child a condo"
happening pretty quickly.route, you may discover you're buying them a nicer
>From the perspective of a real estate investor,home than you're living in, which can cause qualms of
there's a lot to commend this as an investmentpanic, particularly if you remember your own student
opportunity, even on the small scale, just buying aapartment days of beer cans, empty pizza boxes and
condominium for your college age student to sell whenlounging on couches salvaged from dumpsters.
they graduate. First, housing demand in college townsToday's undergrads don't expect to live in bohemian
is inflexible. It doesn't wax and wane with the jobsqualor while they get an education; the flip side of this
market, local industries, or nearly anything else. Second,is that someone has to pay for it, and that someone
it's a market where rent increases are expectedwill be you, in the form of cleaning fees after they
nearly annually, so you can keep a solid cash flowmove out, higher insurance rates, and generally more
going. Third, with a bit of scouting around, you can findexpensive setups to begin with.
the markets that give a near constant occupancy rate.Because this market is so specialized, bring in a
That scouting is called searching out the "bed toprofessional to examine it with you. Start small, with a
student" ratio. By looking at the materials published bycouple of condominiums, before trying to convert an
the university and its registrar's office, you canold home into flats, or demolishing an older home to
determine the number of dorm room beds thebuild an apartment building. If you're buying a property in
university has, and the number of enrolledanother state, by all means hire a local management
undergraduate students. Find out how whatfirm that has experience with renting to students at the
percentage of students have beds waiting for themcampus you're supporting. If you're buying an existing
on campus - if the percentage is 40% or lower, you'verental property, examine all the tax records, and hire
got a market that's got solid demand campus studentsomeone to go through the facility with a camera
housing. Some campuses, this percentage can get intotaking pictures of everything - this will give you a good
single digits.visual record of the state of the carpets, walls, paint
Now, just because there's a solid demand doesn'tjobs, etc.
mean it's a prime investment opportunity. Look atFinally, send a survey, after each semester, to your
campuses that are actively increasing their enrollment,residents, and find out what they'd like improved in the
like the ones in the southwest and southeast; a lot ofbuilding. Student housing is competitive enough that
students are going to school in the Sun Belt becausebeing a "passive landlord" won't cut it at all.