| Sharing business practices within the tourism and | | | | and tourism industry, which in response will help |
| hostel industry is a debate that never really has one | | | | businesses to intensify their brand name. Nomads |
| side that comes out on top but we are beginning to | | | | Hostels are a company currently ready to promote |
| see an increase in professionals and businesses using | | | | their own business practices by giving free hostel and |
| their knowledge to hand out ideas and tips to others. | | | | tourism business advice and even advice on how to |
| The immediate question is 'why would you take the | | | | run a hostel, hoping that this will "expose our brand on |
| risk, share your business practices and give people | | | | a global stage". It can be acknowledged that if a |
| your own ideas?', however, this is counteracted with | | | | business feels that they are able to share their |
| the question of 'Why not?'. | | | | successes and failures with the world then maybe |
| For those businesses, whether new starters or | | | | they are in fact quite successful. The main idea is to |
| already established within the tourism and hostel | | | | be the company competitors are looking to. Sharing |
| industry, on the receiving end of a succesful business | | | | your innermost secrets with those you are competing |
| opening up their doors there are many benefits. For | | | | with suggests confidence in your brand and offers a |
| example, recommendations and suggestions of | | | | sense of superiority over competitors. |
| business practices otherwise unknown can help to | | | | However, where do customers fit in to the idea of |
| enhance your original business model. It can also help | | | | sharing business practices? The aim is to allow your |
| to audit your own business and identify areas for | | | | customers to see your ethics. In a world where |
| improvement as well as note areas in which you are | | | | often ethics and morale are second best to cost |
| successful. Most importantly it is a clear perspective | | | | savings it is a positive aspect for customers to focus |
| on what your competitors are doing. | | | | on and again suggests they are dealing with a superior |
| Sharing business practices may have become more | | | | and self-assured company. This is something |
| popular due to the new found ease in which | | | | Nomads Hostels are hoping will be reflected on their |
| businesses can share resources for free. Although | | | | brand, "maybe people will respect this and we will get |
| conferences and seminars are still effective forms | | | | more backpackers coming our way and more |
| of teaching and learning, the dynamic lifestyles in which | | | | business owners wanting to deal with Nomads and our |
| people are now living, a more efficient means of | | | | expanding backpackers network." This is the dream, |
| learning is often preferred. Businesses trading on a | | | | so to speak, only time will tell whether or not providing |
| global market scale also require a cost effective | | | | free hostel and business tourism advice proves fruitful |
| means of sharing information. The advance of | | | | to the Nomads Brand. |
| webinars now allows for businesses to connect with | | | | One thing we can be certain of is that sharing business |
| both customers and competitors and can be used as | | | | practices is an effective way to stay connected within |
| a useful global marketing tool. The effectiveness of | | | | the hostel and tourism industry. However, the debate |
| social networking sights and blogging now allows | | | | is still ongoing as to whether or not sharing business |
| immediate connections with an open market. | | | | practices are an efficient form of brand marketing or a |
| So sharing business practices can be a form of | | | | beneficial means of analysing and dissecting your |
| marketing and throwing your name out there, | | | | competitors. |
| especially in a word of mouth market like the hostel | | | | |